Hello there! Hope you’re doing well~ 🙂
This week, we learnt about the CRAP! design principles. They are: Contrast, Repetition, Alignment and Proximity. These principles help aid in design and help us improve to make a graphic image more visually pleasing.
This is a girl group called “Red Velvet” (yes, like the cake…) and this image is the track list for their most recent album. This image embodies all 4 of the CRAP principles.
Firstly, CONTRAST. The title of the album – “The Red” has 2 different contrasting fonts, and the sizes are contrasting as well. “THE” is very small, all CAPS and in a very clean/straight line based font; while “red” is all lower case, very big and in a curvy/connected font. Overall, this image shows two colours: bright red and light blue. The colours contrast and the blue helps make the red colours stand out since they’re different.
Secondly, REPETITION. From the amount of girls in this image, we can see where the repetition principal lies. There are 5 girls in Red Velvet and in this image, they are multiplied into a big group. Each of them have similar hair styles/colour and their outfits/make up are identical as well (just different colours). The repetition in this image makes it visually compelling and interesting to look at, even though they look the same, each one is doing a similar but different pose.
Third, ALIGNMENT. All the elements in this image are visually connected through the placement flow of the girls, as they are lined up five after five, gradually going from big to small. The list of their title tracks on the left are small and fits perfectly into the little space on the left. And the title “The Red” nicely divides the image into a 3:7 ratio which I really like.
Fourth, PROXIMITY. Related elements – the cluster of girls are all close together. The words – album title and track list are near each other and provides good balance with the size of the fonts. And the teaser release date is centered in the top half of the image in white, which draws attention perfectly.
This other image I’m showing you is a poster made by a friend of mine, for one of our school musicals – “Thoroughly Modern Millie” (Which Ryerson is doing it this year lol. I was in it last semester and played a character called Bun Foo if you have any idea who that is^^)
Some of the CRAP principles that this image has are Contrast and Repetition. We can see contrast through the font at the top, “Unionville High School” is in a curly font while “Showtime” and “Presents” are in very straight/bold fonts. The colours of the silhouettes and the show title contrast too, as they are opposite – B&W. Repetition shows through the repetition of the same silhouette, it’s simple and very clean. The background line pattern as well, it supports the other elements in this poster without over powering them and repeating in the back.
I think the CRAP principles is very useful as a design aid, as a guideline to reference when creating graphic designs. It reminds the artist to look at the bigger picture of things, how different elements are able to work and go together, instead of solely perfecting one detailed piece of a big image.
Another task this week is to choose a historical period from this article and find a current example of graphic design that’s inspired by this: http://www.smashingmagazine.com/learning-from-the-past-design-legacy-art/#n7
I chose Art Nouveau from this: http://www.smashingmagazine.com/2010/01/12-modern-art-movements-to-inspire-your-logo-design/#more-21437
Examples I found:
Maroon 5 – “Songs About Jane” Album Cover
Iron Man Graphic Design (I really like this one!!)
Aaaaannnd…That’s all for this week! Thanks for reading and see you next week!~ 😀
Sep 18, 2015
I do not own any of the pictures, copyright goes under their rightful owners.
Thoroughly Modern Millie Poster by Scott Zhang