Hello there and welcome back to my blog^^!!
This week, we talked about typography and learnt more about its uses and also KINESTHETIC TYPOGRAPHY! #newfav
In this “inspirational quote” design, the typography is seen to be very flowy and the letters are made from “extending” the lady’s scarf. I feel like it’s an inspirational quote for young women going through hardships for motivation and encouragement. I think it’s pretty effective by choosing a soft and flowy material for the typography, as it conveys the message of “embrace change” by being flexible and adaptable.
The next one here is a cover for J-rock band “L’arc ~ En ~ Ciel” for their “Driver’s High” album. The font is a Sans Serif font, in bold and in CAPS, the words are on an angle and the letters are squished together, slightly overlapping each other. The white colour used makes it stand out a lot and I think it’s effective in conveying the energy of the album, very hype and high in spirit. I think it also reaches out to listeners who want to change up a taste of their usual jams and try something more fresh and pumped.
And this last example I’m showing here is one of my favorite movie opening sequences ever – the opening from the movie “Catch Me If You Can”.
This opening motion graphic involves kinesthetic typography and the use of stop motion animation. The typography font is a simple San Serif, however, some parts of the letters are often extended( i.e. “l”, “i”, “n”, “m” etc) to be a part of the scenes on screen(i.e. part of a bench/typer/door etc.) I think it was really effective with knowing the context of the film. I think the simple typography reflected the smoothness and slickness of protagonist Frank Abagnale Jr as he commits his series of crimes. The extended parts kind of shows how he somehow leaves a couple of misleading hints behind for Agent Hanratty who is in charge of capturing him. The typography blends with the motion graphic designs nicely and the clean/simple image also gives off a mysterious vibe to draw the audience in to make us want to watch more.
My relationship with typography is hot & cold. Sometimes I think and focus on it a lot but other times I just don’t really care as much. I’ve thought about it a lot but sometimes it’s just not the relevant thing to focus on for me, since I always feel like if there’s a lot of words on screen, it’ll just make my whole image messy if I don’t use it well. But after the lecture this week, I think I’m going to focus on it more and more now, I’ve never thought that typography could be this fun and interesting, like we saw in the kinesthetic typography videos. What I know now will impact what I see the things I see out in the world. I will probably analyze what I see more and more, think about the reasons why a specific type of font/style is used, what type of message it’s trying to convey, its target audience, and similar things like that.
I really enjoyed the lecture this week and had a lot of fun learning so much more about typography. Definitely on my “relevant” list now for all the graphic things I’ll do! \( `w` )/
That’s all for this week, see y’all soon~ 🙂
Sep. 25. 2015
I do not own any of the pictures, copyright goes under their rightful owners.